The Design team at Harman International - Huemen, wanted to explore the future of mobility for the year 2030, focusing on the human experience and its relation with AI. Initially, the industrial design team created user stories exploring daily activities with a strong emotional connection to new technologies embedded in the concept of a shared autonomous car.
Autonomus Car 2030
The research team decided to provide secondary research support about technology trends and to conduct primary research through prototyping low-fidelity experiences, translating the initial user stories into tangible interactions that people could experience and provide feedback.
As an internal exploratory project, the prototyping process used the local resources available to create an autonomous car lab, configuring the essential interaction elements to immerse participants in a journey happening in the future where automation, VR, and AR are available in our daily commute.
